Executive Summary

A large majority of respondents—between 69% and 93%—support substantially tighter restrictions on the collection and use of personal data for advertising [1] .

• Respondents favor policies that require user consent and limit data sharing for advertising [1] .
• They urge legislators and regulators to enact and enforce stricter restrictions on personal data collection and use in advertising [1] .

These findings suggest a broad public mandate for stronger privacy protections, signaling that upcoming policy debates on data security and advertising practices are likely to face substantial public support.

What People Believe

Support for stricter advertising data restrictions

Respondents favor substantially more restrictions on the use and collection of personal information for advertising, with agreement ranging from 69% to 93%. [1] This indicates a strong preference for enhanced privacy protections regarding personal data in advertising contexts. [1]

Suggested Policies and Actions

Implement stricter restrictions on personal data collection and use for advertising

Legislators and regulatory agencies should create and enforce regulations that limit how companies collect, use, and share personal information for advertising, requiring user consent and restricting data sharing. Respondents indicated a strong preference for enhanced privacy protections regarding personal data in advertising contexts. [1] A majority of respondents (69‑93%) support substantially increasing restrictions on personal data use in advertising. [1]