Executive Summary

A clear majority of respondents favor substantially tighter rules on how personal information is used and collected for advertising, with agreement ranging from 70% to 93%. [1] This strong backing gives policymakers a mandate to adopt stricter regulations that require explicit consent, limit data collection, and enforce purpose limitation. [1]

• 70‑93% of respondents support substantially more restrictions on personal data use for advertising. [1]
• Public preference emphasizes tighter privacy controls in advertising contexts. [1]
• Suggested policies include requiring explicit consent, data minimisation, and purpose limitation for advertising data. [1]

What People Believe

Strong support for stricter data collection restrictions

Respondents agree that there should be substantially more restrictions on how personal information is used and collected for advertising (70-93% agreement). [1] The high agreement range indicates a clear preference for tighter privacy controls in advertising contexts. [1]

Suggested Policies and Actions

Implement stricter restrictions on personal data collection and use for advertising

Legislators and regulatory agencies should adopt regulations that limit how companies collect, use, and share personal information for advertising, requiring explicit consent, data minimization, and purpose limitation. [1] This approach is backed by strong public support, with 70%–93% of respondents agreeing that substantially more restrictions are needed on personal data use and collection for advertising. [1] The high agreement range reflects a clear preference for tighter privacy controls in advertising contexts. [1]